Subaru UK has appointed Chris Graham as managing director, replacing Paul Tunnicliffe who becomes automotive development director for the IM Group business.
Graham joins Subaru UK having worked for the brand in commercial roles previously.
Prior to his appointment, he led the Citroen and DS Ireland business for two and a half years.
He was responsible for the strategic and tactical operations of the business, drawing from his 20 years of experience with IM Group as an importer in the UK and Europe.
“I’m looking forward to working together with the Subaru team and network to push the brand forward in 2018 and bring Subaru to the forefront of the industry.
!My vision for Subaru to become the fastest growing brand of 2018 is bold, it’s ambitious but most importantly its realistic”.
Subaru UK recently launched two new models, the XV and the Impreza
It is taking part in the British Touring Car Championship in 2018 as current reigning champions.