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Robins & Day by Stellantis &You UK is to represent Fiat and Abarth at its Sale and Birmingham Central sites.
These flagship dealerships will be the first within the Robins & Day network to represent the two brands with others to follow.
Currently, 17 of its 29 dealerships across the UK are now multi-franchise, providing customers with a wider range of options to choose their next vehicle from.
In February Robins & Day announced the change of its name to Robins & Day by Stellantis &You.
The rebranding applies to 54 franchise locations in the UK and is a step towards alignment with Stellantis &You, Sales and Services, the new name for Stellantis’ retail division in Europe.
James Weston, chief executive, Robins & Day, said: “We are delighted to embark on this exciting new chapter of our Robins & Day by Stellantis &You UK journey.
“We pride ourselves on providing excellent customer experience and working hard to anticipate customer needs, so we’re thrilled to be welcoming two iconic brands, Fiat and Abarth, into our ever-growing portfolio. Both locations reflect our continued investment in premises, ensuring we offer the best products and service facilities to our customers.”
Greg Taylor, managing director, Fiat and Abarth, said: “Robins & Day has over 100 years of experience in the UK, so we know our customers will get the attention they look for when it comes to new vehicles and their high expectations when it comes to service.
“We’re excited to be in a position where we can continue to expand outlets where our brands can grow even further. I hope this is the first of many sites with James Weston and his team.”