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Inchcape brings individual brands into consolidated website

Inchcape has brought its 11 website domains into a single, consolidated site. The new web presence was developed by Kagool using the Sitecore content management system.

Inchcape represents a variety of brands, including Audi, BMW, Jaguar Land Rover and Mercedes-Benz. The individual brands are now listed on the single domain, with each brand offered through a menuing system. The platform is said to offer faster page loads for a better user experience.

Users can browse the site using the brand/model choices menu, or specify search criteria (colour, fuel type, age, mileage, etc.) and check those models matching the details. Each listing has a series of images, with comprehensive vehicle details. While Sitecore can deliver native video, Youtube has been used as a provider for this format.

The project was started in March 2017. Kagool managed the complete development process, from initial user-testing, wireframes and designs, through to launch.

Speaking about the new site, John Gaukroger, Head of Digital Marketing at Inchcape, said: “Our goal was to create an industry-leading website that provides Inchcape with a platform to build a recognisable brand name, supporting our vision to become the most trusted automotive retailer in the UK and generating significant additional leads to the business, whilst giving the customer an easy, effective and enjoyable experience.”

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