Allianz Partners UK is selling warranties direct to consumers for the first time online.
Until now, it had provided white label warranties for 10 carmakers but now it is going direct to consumers.
Visitors to www.allianz-assistance.co.uk, consumers can choose from Essential, Standard and Comprehensive Car warranty packages.
The Allianz Global Assistance brand is already active in travel insurance and roadside assistance industries.
Kate Walker, head of atrategic market management at Allianz Partners UK, said: “Allianz Partners is a leading name in used car warranty but has, up until now, only benefited customers of some of the UK’s leading motoring brands as part of their customer ownership package.
“Now though, our proven warranty expertise is available to motorists directly, through our growing online portal of assistance services, including Roadside Assistance.
“Buying a car is one of the most expensive purchases most people make, so our range of car warranty cover helps customers take care of that investment.”
Allianz Partners is part of the Allianz Group, one of the world’s largest insurers and leading financial services companies.