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GO Motor Retailing buys dealerships heading into administration

GO Motor Retailing Ltd (GMRL), which trades as GO Vauxhall, has acquired four Vauxhall sites from NOW Motor Retailing. Two sites are located in south-west London, specifically Kingston and Heathrow (Hounslow), with two others in west London, in Hayes and Staples Corner.

The purchase comes after NOW Motor Retailing announced it would be going into administration after falling into financial difficulties due to the ‘tough marketplace’. A fifth dealership, located in Swindon, Wiltshire (Hillmead), was purchased by Eden Motor Group. The group has 20 dealerships across southern England, selling Vauxhall, Mazda, Fiat, Hyundai and Peugeot brands. The NOW Motor headquarters, in Addlestone, Surrey, are also being sold.

GO Motor Retailing is wholly owned by Peugeot Citroen Retail UK Ltd. With the addition of these four new locations, GO Motor will have 12 locations nationwide.

In January this year, James Weston, CEO, and Simon Lawrence, Finance & Group Strategy director, were appointed as GRML directors. The two were already directors of the PSA manufacturer-owned group, Peugeot Citroen Retail Group (trading as Robins & Day).

Speaking about the deal, James Weston said: “Our first quarter results across GO Vauxhall and Robins & Day have been promising and we have been able to maximise the opportunity from the four PSA Brands to further improve our commercial results and ability to expand. Our relationship with Vauxhall has only just begun yet already we can see the opportunity with the brand and the model range especially the new Grandland X which has opened a further channel in the important SUV sector.”

The Grandland X is the most recent addition to the Vauxhall SUV line up, which further includes the smaller Mokka and Crossland X. With sales starting in late 2017, the Grandland X shares a platform with the Peugeot 3008 and DS 7 Crossback. The Vauxhall and Peugeot models are manufactured at the PSA plant in Sochaux, France.

In April, Stephen Norman, managing director of Vauxhall Motors announced that all dealerships in the UK would be part of a brand refranchisement.

In total, the group now operates 41 manufacturer-owned dealerships: 27 Peugeot, 14 Citroen, 7 DS and 12 Vauxhall franchises. Peugeot Citroen Retail had a 2017 turnover of £885m (not including Vauxhall).

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