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Auto Trader grows market share in September

Photo of AutoTrader1AutoTrader increased its share of the automotive online classified market in September following a promotion for dealers and TV advertising. The number of unique website visitors reached 10.9 million.

The website now has over 410,000 cars listed and this helped boost its market share of website visits to 46.3% in September, compared to 45.18% in August.

In second place was Piston Heads which had a 13.9% share in September followed by Parker’s on 3.5%, according to figures from Experian/Hitwise.

Rank  Brand                                         Share

1 Auto Trader UK 46.33%
2 PistonHeads 13.88%
3 Parker’s 3.53%
4 MSN Cars UK 2.91%
5 Car and Classic.co.uk 2.82%
6 Motorcycle News UK 2.25%
7 Motors.co.uk 2.10%
8 Exchangeandmart.co.uk 1.58%
9 eBay Motors 0.99%
10 VCARS 0.91%

Author John Kirwan

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