Live Chat boost for dealer business - SURVEY

The survey of top dealer groups by GForces found one in 10 had features like Live Chat on their sites.

Websites that offer visitors the chance to converse in real-time generate four times as many leads largely because of the speed with which questions are answered, it claimed.

But only 16 out of the Motor Trader Top 200 UK dealer websites offered visitors this form of interactive communication.

GForces commercial director Tim Smith said: "You need to be able to talk with potential customers immediately these days.

"Any delay or unanswered questions about a car, part, accessory or service booking will lead to people clicking away from your site faster than you might think."

According to GForces Live Chat

• Lets dealers keep track of stock enquiries and see how well it is serving visitors
• Assists people in completing sales by walking them through the process
• Stops them clicking off a before buying
• Allows dealers to search for and view transcripts and see their own chat history and those of repeat visitors
• But the technology needs a qualified individual on hand to deal with the enquiries

GForces cited Peter Vardy as one dealer who had installed Live Chat and hired new staff to deal with the online questions generated by the feature.

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