 Peugeot dealers have got a major kick-start to 2010 with the Peugeot 3008 awarded the Car of the Year title at the What Car? Awards last night.
Crossover victory
The car also claimed victory in the Crossover class while the Peugeot 5008 was named best MPV at the awards event held at London's Grosvenor House hotel on Park Lane. What Car? editor Steve Fowler said: "Crossover cars will be big news in the next few years with people who want the look and feel of a 4x4, but without the financial and environmental costs.
"The 3008 fills that brief perfectly - it's got the looks people want, the space they need, it's great to drive, and it's well priced and cheap to run."
Peugeot UK managing director Jon Goodman said: "This is a fantastic result for all the Peugeot UK team and its dealer network, coming as it does in the year that the Peugeot brand celebrates its 200th anniversary.
Doing the triple
Audi joined Peugeot in picking up three titles, for best Coupe (TT), best Performance Car (R8 V10) and the Security Award.
There were double wins for Volkswagen (Polo and Golf in the Supermini and Small Family Car classes) and Mazda collected the Family Car and Estate Car prizes with different versions of the Mazda 6.
BMW won the Open-top class with the Z4 and the Compact Executive category with the 3 Series and Mercedes-Benz won the Safety Award and the Luxury Car prize for the updated S-Class.
Hot hatch
Renault dominated the Hot Hatch award with three contenders and the Renault Mégane Renaultsport Cup took the category win.
The Audi A1 won the Reader Award for the most exciting new car of 2010 after an online poll on the What Car? website, whatcar.com.
The Jaguar XF and Land Rover Discovery won the Executive and 4x4 categories respectively.
2010 winners
Supermini: VW Polo 1.4 SE
Small Family: VW Golf 1.4 TSI SE
Family: Mazda 6
Estate: Mazda 6
MPV: Peugeot 5008
Hot Hatch: Renault Mégane Renaultsport 250 Cup
Coupé: Audi TT 2.0 TFSI
Open-top: BMW Z4 sDrive23i
Performance: Audi R8 V10
Crossover: Peugeot 3008 1.6 THP Sport
4x4: Land Rover Discovery TDV6 XS
Compact Executive: BMW 320d ES
Executive: Jaguar XF 3.0D V6 Luxury
Luxury: Mercedes-Benz S350CDI Blue Efficiency
Security: Audi
Safety Mercedes-Benz Attention Assist system
Reader Award: Audi A1
CAR OF THE YEAR: Peugeot 3008 1.6 THP Sport
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