World’s biggest Audi Centre opening in London

Sytner will open the doors to the world's largest Audi Centre, West London Audi, next Monday (19 October).

The site, on Brentwood's Great West Road, adjacent to the elevated section of the M4 as it enters London, was first planned six years ago and was built by Audi UK for £45m.

Seven storeys
The centre covers 190,000 sq ft over seven storeys which incorporate three showroom floors with space for 116 cars. Two basement levels house a 32-bay workshop and parking facilities.

The building's top two storeys, the Audi quattro Rooms, feature a heritage section and will operate as conference centre.

Gerard Nieuwenhuys, Sytner's managing director commented: "It is a great privilege to be chosen by Audi to operate this amazing flagship dealership. The West London Audi team are incredibly excited about the imminent opening and by the opportunity of delivering a world class service from what is without doubt a World Class facility."

Audi ambitions
Jeremy Hicks, Audi's UK director said: "In its scope, size and complexity, West London Audi is like nothing we've built before. It is 100 times more complicated than a normal retail centre. The sheer scale of this project is very emblematic of the increasing significance of Audi not only in the UK but globally."

Hicks said the site heralded a significant expansion of Audi's product line-up which he said will see it offering 44 ranges by 2015.

"By creating retail premises of this magnitude with this level of sophistication, we are ensuring that our extensive and contemporary line-up of cars gets the showcase it deserves," he said.

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