Motorpoint criticises Ford for price increases

Inflationary pressure

Ford warned that price-inflationary pressure would continue to be an issue for all UK-based businesses whose costs were incurred in euros.

Ford managing director Nigel Sharp said the company had no choice but to rise its car prices if the company was to "maintain a viable business".

Further price increases?

Even with the recent strengthening of the pound, Sharp warned that the need to recover this accumulated revenue loss could lead to further price increases.

Motorpoint managing director David Shelton said: "While Ford may blame the weakness of sterling for the latest price hike, the fact remains that the increases in its list prices cancel out the savings available through the car scrappage scheme.

"As a consequence, some people going to their local Ford dealer with a 10 year-old car are likely to find themselves paying them for the privilege of scrapping it, making an absolute mockery of the scheme."

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