Marshall Motor Group has taken on the Kia franchise for the first time.
The dealer group will represent the brand in Ipswich at Ransome Europark where it already has Vauxhall and Chevrolet businesses.
Marshall chief executive Daksh Gupta said: "Kia is now one of the top five car-makers in the world and we are delighted with this appointment.
Impressed by speed
"We have been impressed by the speed with which this franchise has been established and grown over the last few years and we are excited about the opportunity that this gives us."
Kia Motors UK managing director Paul Philpott said: "We are very pleased that such a progressive group as Marshall has decided to come on board with our growing franchise.
"It is a clear sign of how far our franchise has come that Marshall is prepared to invest in Kia in Ipswich, and already we have a strong relationship with Daksh Gupta and his team."
Clear growth strategies
Both Kia and Marshall have developed very clear growth strategies and therefore the partnership is a great fit.
"We hope this is just the start of a bigger franchise relationship" The new Marshall Kia dealership in Ipswich will be open on 1 July 2009."
Motor Trader, Metropolis Business Publishing, 6th Floor Davis House, 2 Robert Street, Croydon, CR0 1QQ MotorTrader.com and Motor Trader Magazine are published by Metropolis International Group Ltd, 140 Wales Farm Road, London, W3 6UG. Registered in England no. 2916515