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The first Honda Automate User Group, consisting of 17 Honda dealerships who have been using the Automate dealer management system for about 18 months, met last month.

Honda DMS group formed

The first Honda Automate User Group, consisting of 17 Honda dealerships who have been using the Automate dealer management system for about 18 months, met last month.


The dealers elected Mark Turner, managing director of Fawcett’s Honda Newbury, as chairman. The dealers’ main concern was for their DMS to integrate with their franchise systems on an ongoing basis. Automate producer MMI Automotive claimed it was committed to ensuring the system was “the most reactive” on the market.

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