It’s been a busy couple of weeks. I guess it’s the build-up of service and maintenance work that people put off while they go away over the summer.
Tackling the independent challenge
Friday, 21 October 2011 Leave a Comment
Spotting the opportunities
Wednesday, 28 September 2011 Leave a Comment
August and September can often be slow months for workshops, with a large proportion of customers heading off on their holidays.
The best thing about my job…
Tuesday, 23 August 2011 Leave a Comment
Hello and welcome to my first blog for the Motor Trader website. Over the coming months, I’ll update this page with my thoughts and experiences from the front line of the franchised dealership…
Understanding the customer
Tuesday, 12 July 2011 Leave a Comment
You won’t be surprised to hear that cash-strapped customers are cutting back on car maintenance at the moment, leaving work just that little bit longer…
Converting lost customers
Tuesday, 26 April 2011 Leave a Comment
Honda recently ran a recall for the Jazz, which can help bring business to the dealership. One owner was waiting for work to be carried out when we noticed that the constant velocity joint had been cracked for some time and needed replacing.
Managing difficult customers
Monday, 7 March 2011 2 Comments
Managing difficult customers is a major part of the service adviser role. A customer may come in to the dealership after a particularly bad day, and, no matter how calmly you try and deal with them, they just don’t want to know…
Selling the value
Thursday, 24 February 2011 Leave a Comment
You will have noticed a trend over the last year or so – customers are keeping hold of their cars for longer and spreading out the maintenance costs over a longer period.
Remembering your customers
Wednesday, 5 January 2011 Leave a Comment
It was great to see two of my most loyal customers the other day. Until recently, this couple owned a Honda CR-V which they bought from me when I was working on the sales side of the business back in 2001.
Up-selling in December
Tuesday, 14 December 2010 Leave a Comment
December can be a slow month for the motor trade, with customers distracted by the expense of Christmas and the prospect of a long wait until pay day in January. However, if you find you’re having trouble up-selling at this time of year – whether you’re offering an oil top-up or pointing…
Working at the sharp end
Monday, 22 November 2010 Leave a Comment
Hello and welcome to this, my first blog! I hope you find it interesting. I’ll be updating this page regularly with the aim of sharing some of my thoughts and experiences of working at the sharp end of the franchised motor trade. I’ll be covering what’s great, and what’s challenging, about being a service adviser.
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