D. Power and What Car? survey. Lexus was named as the best brand overall – the sixth year in a row it has scooped the top prize – and Japanese manufacturers took three of the top five placings. Frank Parisi, director of European automotive research at J.D. Power and Associates, said: “Over the past year, customer satisfaction across the industry has improved by five index points. The main reason for this is a substantial improvement in satisfaction with the performance of the UK's car dealers.”