Mazda moves to improve dealer profitability

Mazda is aiming to improve its network's business performance and put its retailers in the top quartile for dealer profitability in the UK.

With the brand predicting record new car sales in excess of 50,000 units this year managing director Rob Lindley said the network needs to develop its used cars and aftersales business to raise profitability levels. “I'm optimistic on profitability and it's my goal that our franchise ends up in the top 25 per cent in dealer profitability. There are opportunities with the product range, the increasing servicing parc and there's a growing opportunity in selling used cars as our volumes grow,” he said.

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