Fiat apologises to China over Richard Gere Lancia ad row

The advert shows Gere driving a Lancia Delta from Hollywood to the Potala palace, former residence of the Dalai Lama who fled into exile in 1959, in Tibet.

Gere has been an outspoken critic of China's conduct in Tibet for over 20 years and donated his earnings from the commercial to his Tibet foundation. The Chinese government has reacted angrily to the advert and has expressed its concerns to Fiat. China is a huge market for carmakers and multi-national brands are keen to get a foothold in the burgeoning new car industry. Fiat has attempted to appease the situation by stating that it remains neutral over the issue of Tibet but it will continue screening the advert. In a statement Fiat said: “Fiat Group extends its apologies to the Government of the People's Republic of China and to the Chinese people. “Fiat Group reiterates its neutrality in connection with any political matter, be it on a national or international basis. “The choice of Mr. Richard Gere in connection with the launch of Lancia Delta was based on his long and distinguished career in the arts, and the choice of the subject matter by Mr. Gere is a reflection of our commitment to artistic freedom of expression. “This choice should not be understood as an endorsement by Fiat Group of Mr. Gere's social and political views.” Click below to watch the advert in full.