King said the Citroen dealer network had successfully distanced itself from its addiction to discounting with the Grand Picasso and Picasso and that RV forecasts for the C5 were on a par with those for the Mondeo.
But he warned the whole thing could implode if there was a return to heavy discounting.
King said one model that might miss out on the return to favour of upper medium cars was the new Renault Laguna.
He said although the model is far better built than its predecessor the fact that it looks so similar means that dealers cant justify a massive value difference on the forecourt.
King claimed the comprehensive restyling of the C5 meant Citroen will reap the benefit but Renault will have to prop up the Laguna for some time.
King said Renault was wrong to adopt more conservative styling for the Laguna.
He said the car was not exciting enough to attract interest and was outclassed by competitors such as the Mondeo, Mazda6 and C5.