“We want to talk to as many dealers as possible about the future of the brand,” said Chrysler managing director Simon Elliott.

“We're relaunching the business as we hit rock bottom and are now very optimistic about the future,” he said.

He also sees it as an opportunity to address the brand's poor showing in the recent RMIF NFDA Dealer Attitude Survey.

“When you've reached the bottom the only one way is up,” he said.

Dealer Drive, sponsored by PKF, is aimed at dealers planning to take on a new franchise.

To sign up to the event CLICK HERE.

Watch footage of last year's event below