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Alfa Romeo to relaunch in the US?
26 March 2008
Fiat in talks to take its luxury brand back to America
Fiat has started talks with carmakers in Detroit about the possibility of producing Alfa Romeos in the US in either 2011 or 2012, according to the Financial Times. The Italian group also plans to relaunch its Iveco trucks in the States, as well as the new Fiat 500.
Despite rumours that production would be set up in Mexico, Fiat chief executive Sergio Marchionne has confirmed it will take place in North America. Weak US dollarThe US dollars weakness against the Euro was the manufacturers primary reasoning behind the decision. Marchionne said no company in Europe wanting to sell States-side could produce goods outside the US and make a profit. Fiat withdrew Alfa from the States in 1995, a year in which its American sales totalled just 400 units. Meanwhile, the Italian manufacturer has been hoping Tatas acquisition of luxury marques Land Rover and Jaguar will help its business. Fiat collaborates extensively with the Indian carmaker, and has its eye on Jaguars rear-wheel drive chassis platforms and Land Rovers four-wheel drive systems for Alfa Romeos new flagship model. HAVE YOUR SAY
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