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Citroen pokes fun at Germanic rivals in cheeky new C5 advert
26 February 2008
Carmaker claims new saloon has Teutonic properties but French flair
Citroen has embarked upon a cheeky new ad campaign that pokes fun at its German rivals. The French carmaker has adopted a new advertising strategy for the new C5 that sees it present the saloon as “unmistakably German…made in France”.
Citroen said it aims to market the C5 as reliable like the German brands but with the fun element of the French. The audacious 60-second advert, which is packed full of German stereotypes, hits TV screens from April 2. Click below to watch the advert in full…
HAVE YOUR SAY
Comments
Babs says:
Derek, the translation was not for your benefit - it would be rude to continue this debate in German, excluding other people to comment on your declared extensive knowledge on all things German!!!
21 Apr 2008 13:37:37
Babs says:
Tongue-in-cheek? Ever been at the receiving end of this kind of stereotyping? I thought this was a thing of the past in the PC culture. I am disgusted this ad made it onto the air and hope sincerely the ASA will take it off asap before it damages the German image further. If the ad would give and ethnic minority the same treatment it would be a different story - it is equally unacceptable to air an ad that evokes Nazi imagery. Advertising scraping the bottom of the barrell!
04 Apr 2008 13:59:07
Derek says:
Babs has a soul-mate in Ron. They must be the only two people who find the advert distasteful. Punkt und Schluß.
21 Apr 2008 15:54:11
Roy says:
This advert is horrible.
The blond actor looks like the twin brother of Reinhard Heydrich, right down to the fencing. Blond, blue eyed ayran, so beloved of the creatures that inhabited Prinz Albrecht Str 8 Berlin N4
The bar person looks like a member of the B.D.M.
21 Apr 2008 10:16:56
Babs says:
Hey Derek, I am German! I think I should know how I feel about this kind of antiquated and dangerous stereotyping, n'est pas?
14 Apr 2008 09:56:40
Lasairfion di Zaregravn says:
Probably one of the best adverts out at the moment, and one to rival the beer ads.
With most UK buyers looking at German marques for quality before considering others, this is a smart move on Citroen's part to prove they too can cut the mustard.
On another note it's sad to hear that It is unfortunate that some (including ten UK MPs) do not get the tongue-in-cheek humour and have jumped on the politically correct (PC) band-wagon.
25 Mar 2008 09:57:46
Derek Fearn says:
Quatsch, Babs, Quatsch! Und ich brauche keine Uebersetzung. This is a fabulous advert and is not at all in bad taste. I would still like to know which Bavarian town appears in the film. I would guess Mittenwald or, perhaps, Oberammergau? If anyone knows, I'd be pleased to hear.
21 Apr 2008 13:00:06
Derek says:
Babs is talking absolute rubbish. Take it from someone who nows Germans very well. They'd be the first to accept this as a great bit of fun
11 Apr 2008 13:45:38
Babs says:
Wenn Deine Freunde im Ausland leben wuerden waeren sie sicher anderer Meinung! Der deutsche Charakter wird immer angezweifelt und bedarf nicht der weiteren Untergrabung fuer Werbezwecke! Als Deutscher in Deutschland sind sie sich der Bedrohung nicht bewusst.
If your friends would spend some time living outside German borders, their view would surely change! The German character is always under fire and there is no need to undermine it further - not least for cheap promotional exploitation. Its just that when you live, as a German in Germany you do not feel the threat.
15 Apr 2008 12:29:32
Derek says:
Grüß Dich, Babs. Vielleicht kommst Du aus der falschen Gegend Deutschlands? Meine Freunde in Niedersachsen und Baden-Württemberg haben nichts schlimmes darin gefunden
14 Apr 2008 13:32:30
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