Ford signs up Alesha Dixon to promote the new Focus
Strictly Come Dancing winner stars in new video promotion

Ford has collaborated with Strictly Come Dancing star Alesha Dixon to produce a special remix and video to launch the new Focus.

The internet video sees the former Mis-Teeq singer performing a classical mix of her new track 'For You I Will' and features an orchestra playing instruments created entirely from car parts.

Ford focuses on Strictly star Alesha
Ford focuses on Strictly star Alesha

In total 21 parts were taken from a new Ford Focus and turned into musical instruments, including a clutch guitar, door harp, fender bass, transmission case cello and hatchback kick drum.

The video shoot took place in one of the car manufacturer's wind tunnels at its Technical Centre in Essex.

“When Ford first showed me the original TV ad and the incredible instruments I immediately wanted to get involved,” said Dixon.

“They are amazing and so beautiful – I still can't believe they are actually made from car parts and really work.”

To watch the video click below.


Email Small Delicious Icon  Delicious Small StumbleUpon Icon  Stumble Upon Small Facebook Icon Facebook Small Google Icon Google Bookmark
HAVE YOUR SAY
Click on the button to include your comments on this story