SsangYong appoints ex-Ferrari GB boss
16 January 2008
Ian Nicholson to play prominent role in the brand's relaunch

SsangYong has recruited the former Ferrari GB operations director as the brand's UK relaunch gathers pace.

Ian Nicholson has been appointed to the position of finance and operations director by the SUV brand's importer Koelliker UK.

Nicholson: Pleased with
Nicholson: Pleased with "new opportunity"

Nicholson is the first key member of the new team charged with the task of relaunching and redefining the South Korean brand in Britain.

Brand relaunch

His dual role encompasses both the commercial performance of the SsangYong franchise, dealer development, vehicle sales and financial services.

Nicholson will report to the newly-appointed SsangYong managing director Paul Williams.

“Joining Koelliker UK and SsangYong now is a great opportunity to bring all my experience to bear on what is a new company and a new start for the brand,” said Nicholson.

“I'm excited by being able to implement change and shape the future of this franchise.”

Previously Nicholson was with Ferrari GB for over three years as finance director and then operations director

He has also held senior management positions with Lexus, Toyota and McCarthy Motor Holdings.

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Comments
KF says:
It will be interesting if the franchise can move much beyond the 5,000. The run up to 3000 this year will be easy, the market is there. However, after that and all pre-regs have been exhausted, the medium term objective should be only 5,000. An objective of 10,000 3 to 5 years out is frankly Fantasyland. Koelliker will lose a lot of money if buybacks, demos, pre-regs, and other artifical sales techiniques are over employed to make targets.
21 Jan 2008 09:36:01
SSANGYONG FOREVER says:
In response to the previous clown that commented, I feel that Ssangyong does have a bright future in th UK and is realistic in their sales objectives . Ssangyong's previous failings were all down to poor senior management . As a well established Ssangyong dealer we are very optimistic about the future under new, motivated, profesional and qualified mangement.
29 Jan 2008 14:41:49
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