| Ford chiefs hail recovery plan |
| Wednesday, 16 January 2008 | |||||||||
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Ford's senior management believes the plan to return to profit in 2009 is on track and major initiatives put into place last year are now paying dividends. Chief executive Alan Mulally, who has now been in the job for 12 months, said the company was recovering from its recent turmoil.  “Inside Ford, things feel very different to a year ago,” he said.
Ford is set to launch six new products in North America this year and 70 per cent of the models in US showrooms will be new cars by the end of 2008.
These include the F-150 pick-up, the Flex large SUV, the Verve small car, and the new Explorer.
Chairman Bill Ford added that building a strong global marketing position, globalising product development and attacking the cost structure were all areas the company had made progress on.
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Comments (2)
malcolm
said:
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Ford never will make... Ford never will make money using c**p give away dealers. You sell the product, not the deal. You then look after the customer. Take a leaf out of Toyotas book. |
mark shirley
said:
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why should ford sell... why should ford sell landrover when making record profits !? |
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