Luca De Meo will continue in his current marketing role as well as taking on the position of chief executive with Alfa Romeo.

De Meo will also be in charge of the Abarth brand, which the Fiat Group is attempting to revive in Europe, as well as helping to plan Alfa Romeo's return to the US market.

He replaces Antonio Baravalle, who is leaving the Fiat Group with immediate effect.

“The commitment, passion and determination with which Luca De Meo faces great challenges is the best guarantee for Alfa Romeo's relaunch plan and the development of marketing activities across all Fiat Group brands,” said Sergio Marchionnne, Fiat Group chief executive.

“I would like to thank Antonio Baravalle, who always worked with intelligence and dedication, and wish him well in his future activities.”