Kia now operates two production facilities in the country, where it builds the five-door Cee'd, of which over 100,000 units have been built since last December. The facility also produces the Cee'd SW station wagon and the compact Sportage 4x4.

The Pro-ceed has been given substantial panel changes compared with the cee'd five door. It has a shallower windscreen and revised front end styling.

Kia is confident the model will attract new buyers to the brand.