The campaign, entitled “Subaglue”, features three upside down cars creating a mirror image of the three Imprezas on the upper deck of a car transporter.

The publicity aims to highlight the car's symmetrical all-wheel drive. Subaru's reputation for holding the road is also emphasised with the punning strap-line: “Sticks to the Road”. The specially prepared transporter will tour throughout the UK for almost eight weeks, targeting major routes and appearing at most Subaru dealerships.