The luxury carmaker is attempting to carve a niche in the prestige sector of China's burgeoning new car market, which is already Rolls-Royce's third largest behind the USA and UK.

Colin Kelly, Rolls-Royce regional director for the Asia Pacific region, said: “We are delighted to be here in Shanghai to open this new and larger showroom. “It will cater for the increased demand for Rolls-Royce cars in the Shanghai area, which has grown steadily since we began our business here in 2003 in our earlier premises near the Bund Waterfront.” Earlier this year Rolls-Royce opened a dealership in Beijing.