The site complements the group's existing Kia showrooms in Romford and Braintree. The Edmonton centre consists of a 10 new car showroom, space for 85 used cars and full service and finance facilities. It has an 18-strong workforce. With the introduction of the new site, Westdrive claims to be Kia's largest representative in the UK. Steve Bullimore, dealer principal for the Edmonton and Romford dealerships said: “The opening will provide a further expansion that is not only expected to strengthen the dealership stable but the Kia brand as a whole. "Westdrive is proud to be the largest UK dealer of a growing brand that is continually developing and innovating.”