The psychology of car selling: Video interview
Friday, 03 August 2007
Professor Peter Marsh, one of the authors of the BMW survey ‘The Secret Life of Cars', talks to motoring journalist Martin Gurdon about his surprising recent findings.

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The study, which took place at a BMW dealership in Oxfordshire, analysed both car buying and car selling processes. Below Professor Marsh identifies the key factors behind the psychology of selling a car. Pick up essential tips that may help you boost your commission below…

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