General Motors unveils UK Cadillac plans
Friday, 13 July 2007
General Motors has announced a raft of changes to the way its Cadillac, Corvette and Hummer brands will be sold in the UK.

Hummer large
Cadillac and Corvette, which launched in the UK in November 2004, will continue to be sold by Pendragon through its Stratstone network but only in metropolitan areas. GM said the move was designed to maximise sales in “demographically strong” urban areas and the network would be “re-focussed” into five territories.

Cadillac and Corvette

A new Cadillac and Corvette dealership will be built in Edinburgh, which will complement the existing outlets in Birmingham, Park Lane London, Newcastle and Reading. Kroymans, the European car importer, will continue to import the three brands and will retain responsibility for establishing a UK dealer network for Hummer. The first Hummer dealership opened in Manchester earlier this year but GM said a number of additional retailers would be announced in September. Jonathan Nash, managing director of Saab Great Britain, will take on the additional responsibility of managing the three brands as director.

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