The move to boost corporate business coincides with the appointment of the brand's first fleet dealer development manager, Neil Mayling. Mayling will work alongside Mazda's seven fleet specialist dealers and over a hundred retailers who want to forge relations with businesses in their area. He will also work closely with Mazda's four regional corporate sales managers.

The company's fleet sales are currently at an all time high, with Mazda6 leading corporate sales followed by Mazda3, RX-8 and MX-5. Overall, Mazda's fleet volumes in 2006 reached 19,391 units out of the total UK sales of 50,166 – equivalent to around 38 per cent. Mazda UK fleet and remarketing director James Hopkins said: “Mazda has done fantastically well in securing user-chooser business and thanks to our sporty heritage, I believe we can reap further success as company car drivers look for something different from the mainstream.”