White cars becoming easier to sell

After a study of 49,000 recent used vehicle transactions, Cap found that almost half the dealers canvassed said white was now ‘more popular' than five years ago. Despite the rise in popularity, Cap also found that the value difference between white and non-white cars meant the former were worth between 5 and over 20 per cent less than identical vehicles in different colours.

Black and silver models remain the most popular. In the 1980s white was a popular choice for performance hatchbacks, particularly the Mk1 and Mk2 VW Golf GTi, but more recently white, along with gold and red, has fallen out of fashion. However, Volkswagen has recently started marketing white versions of the latest Golf GTi.