Lexus to launch supercar

Friday, 27 April 2007
Lexus dealers will soon start preparing to market their first supercar model.

Lexus LS 600s large
The LS 600s arrives in the UK in autumn
Details of the car have yet to be made available, but it is set to drive the Japanese brand into the rarefied, £100,000-plus motoring arena. Planned to be in UK showrooms by the end of the decade, the all-new product will intensify the company's challenge for a share of the premium luxury sector traditionally dominated by European manufacturers. “This car will not be an adaptation of anything that already exists – it will be something entirely different,” said Lexus GB director Steve Settle.
This car will be something entirely different
“It promises to set a fresh standard in the hybrid technology to which Lexus is totally committed and we are very excited about it. But before we expand at the top end of the market, we will also be adding to the hybrid offer at the lower end of our range.” News of the new model came as the company previewed the LS 600h, its next luxury hybrid to be launched in autumn at an expected cost of £85,000.
Lexus GB is taking technicians from each of its 52 centres to a two-day seminar in Spain next month for specific training on the 600h, which follows the introduction of RX and GS hybrid models. “Training has already been given on hybrid technology but we want to be absolutely sure that the entire network is fully able to meet the high expectations of the new customers that are being attracted to our cars,” said Settle.
Comments (1)add comment

Mitchell said:

0
Everything in the Lu...
Everything in the Luxury car market has a give and a take. I would happily give a higher "G" rating to have the near perfect comfortable ride the LS provides. Couple the comfort, refinement, performance, and clean emmisions this is THE clear winner anywhere near it's price point.
 
May 01, 2007
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