Ferrari's 60th hailed by dealer

“Most of our business is done on a referral basis. There's very little effective advertising you can do,” said H.R. Owen Sports Cars' general manager Tim Kearns, who described his customer base as an extended family. “One client will bring you three or four clients and everything spreads out from there. In actual fact, buying a car is one of the smallest parts of it.” Kearns was speaking last week as over sixty Ferraris prepared to drive from central London to Silverstone as part of the marque's birthdaycelebrations. He said that the social side of owning the cars was a big part of their appeal. “During the year we'll organise about twenty different things. Clients will pick out the ones which interest them.” He cited track days, and marque-specific race events as examples. “We're all petrol-heads - in the business because we love cars,” said Kearns.