Ebay motors on

The multi-million pound campaign will focus on outdoor advertising as the brand attempts to boost its classified advertising business and website traffic. Due to launch in April, the promotion will also include online, consumer press and trade press advertising.

Initially the campaign will target three main cities – Manchester, Birmingham and Liverpool. “We've just sold our one millionth car on the site and since launching Ebay Motors Pro last year the interest from dealers has been exciting,” said Jody Ford, senior manager of the car website. “Dealers have been important drivers behind our growth, helping to populate a bigger abundance of good quality cars.” Ebay Motors receives an average of 3.5 million unique visitors a month and claims to be the most visited automotive website in the UK.