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Monday, 19 February 2007 |
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Nissan is aiming its new advertising campaign for the lower-medium Qashqai at urban males.
The campaign, which launched at the start of the month, features the car being used as a skateboard and performing a series of stunts and tricks in a bid to highlight its robust credentials. The adverts feature the strapline: “New Nissan Qashqai. Urban proof” and will be backed by a print drive. Versions of the advert have already been previewed on video-sharing website YouTube.
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