dream on

Monday, 24 April 2006
onda is claiming to be the first manufacturer to launch its own customer magazine podcast.

The Dream podcast, which launched this month, is a 15-minute downloadable extension of Honda's customer magazine Dream and is intended to boost traffic to the brand's website. It includes a selection of three-minute self-contained featurettes, allowing the customer to select which parts they want to listen to. April's podcast forms part of the redesign and relaunch of the Dream magazine.
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