ASA slams Hyundai over Coupe posters

Monday, 24 September 2001
HYUNDAI has become the latest manufacturer to fall foul of the Advertising Standards Agency with its poster campaign for the Coupe slammed by the watchdog.

Public complaints over the advert, which depicts the car with a blurred background and the headline “disappears quicker than a dot.com company”, were upheld by the ASA. It said that it thought that “the advertisement placed undue emphasis on speed.” MG Rover avoided having a second complaint in two months upheld against it when the ASA backed the car manufacturer over an objection to its Rover 25 advertising focusing on the car's acceleration. MG Rover and DaimlerChrysler's Smart were both criticised by the ASA last month, and VW was also rapped over a mailshot.
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